Build your brand, amplify your sound.
Selling merch can be time-consuming and costly. That’s where we come in. SoundCloud partners with select Artist Pro creators in the U.S. and Canada to design, produce, and sell exclusive merch on the SoundCloud Store. We handle the logistics, you keep the profit. Together, we’ll create merch that elevates your brand and resonates with your fans.
Why artists partner with SoundCloud
Expert
guidance
guidance
Meet with our merch team to design and select products that reflect your sound and style.
Sell merch
with no lift
with no lift
We host your merch on the SoundCloud Store, manufacturing and fulfilling each order.
Get paid with
no upfront costs
no upfront costs
We invest in your merch, deliver it to your fans, and you keep 100% of the profit.
Connect directly
with your Fans
with your Fans
We promote your merch to your followers through email and in-app notifications to drive engagement and sales.
Retain your
rights.
rights.
You retain full merch rights and creative control. Products are exclusive to SoundCloud only during your drop.
When you join the Artist Merch Program, you’re not just getting a merch drop, you’re gaining a team. We operate as an extension of your brand, helping you develop, produce, promote, and deliver merch that amplifies your artist identity and drives real revenue.
What can I drop?
Pretty much anything. From t-shirts, hoodies, and hats to a range of additional physical merchandise products. Our team helps you choose quality products that match your aesthetic and resonate with your fans.
How it works - a collaborative process
☎️ Kick-off Call: Meet with the SoundCloud Store team to align on your merch concept and campaign moment.
🤲 Creative Collaboration: Share your designs, press photos, and brand assets.
👩🎤 Mockups and Review: We create and refine your products together.
🚀 Launch: Your artist collection goes live on the SoundCloud Store.
📢 Promotion: We notify your fans and engage with your drop across SoundCloud’s channels.
💰 You Get Paid: At the end of your campaign, you keep 100% of the profits from your merch sales.
☎️ Kick-off Call: Meet with the SoundCloud Store team to align on your merch concept and campaign moment.
🤲 Creative Collaboration: Share your designs, press photos, and brand assets.
👩🎤 Mockups and Review: We create and refine your products together.
🚀 Launch: Your artist collection goes live on the SoundCloud Store.
📢 Promotion: We notify your fans and engage with your drop across SoundCloud’s channels.
💰 You Get Paid: At the end of your campaign, you keep 100% of the profits from your merch sales.
Artists are into it
Ready to drop?
This program is currently available to a limited number of creators. To be eligible to apply, artists must:
1️⃣ Be an Artist Pro subscriber based in the U.S. or Canada
2️⃣ Be 18+ years of age
3️⃣ Own 100% of their merchandise rights
4️⃣ Meet a minimum follower threshold of 1,000 on SoundCloud*
*If you haven’t reached that milestone yet, don’t worry - we have resources to help you grow.
1️⃣ Be an Artist Pro subscriber based in the U.S. or Canada
2️⃣ Be 18+ years of age
3️⃣ Own 100% of their merchandise rights
4️⃣ Meet a minimum follower threshold of 1,000 on SoundCloud*
*If you haven’t reached that milestone yet, don’t worry - we have resources to help you grow.
Join the waitlist
Real happy clients that use our product every day
GENERAL STATS
74%
of customers recommended our features.
CUSTOMER EXPERIENCE
"I'm using this platform every day and this is a game changer for my entire business."
Carla Wilson, Fouder Delo
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