Implement my Amazon-/VC-praised design re: matching 1) audio and listeners, 2) audio talent seeking to collab, 3+) . . .

Details: (My site is hosted by, so I have no control over page URLs; VC = venture capitalists.)

Excerpt from details (minus Web links):

Higher ROI from SoundCloud via 1) my Amazon-/VC-praised design, 2) my post-praise innovation for disrupting competitors
[Before I discovered this forum my plan was to contact SC's investors; ROI = return on investment.]

Summary (details follow, including links to said praise)

SoundCloud (SC) is eager to profit via facilitating ideal matches of:

* audio and listeners
* audio talent (a-t) seeking to work with other a-t
* audio and advertisers
* a-t and employers of a-t

So SC should implement my Amazon-/VC-praised design of a next-gen variant of LinkedIn (i.e., implement my fix of the fatal flaw of 2003 “sensation”

SC’s implementation would be the first, and would be cloned by BIG companies. The key to disrupting these BigCos: leveraging my innovation designed/optimized for this disrupting.

-- Re: SC “is eager” --

From an April 2018 article on

"SoundCloud wants to focus on the bedroom artists who are charting pop’s future.

. . . 'A kid in their bedroom can be uploading a track today, and that kid can be the next Drake,' West says, matter-of-factly. 'We’re excited to provide more and more platforms.' [my emphasis]"

Title of a chapter in 2017 book Machine, Platform, Crowd: Harnessing Our Digital Future:

The Match Game: Why Platforms Excel

-- More re: the fit between SC and my design --

From a February 2018 article on

SoundCloud: . . . [“F]irst and foremost we’re a form of social media,” she said. [my emphasis]

“The more you engage, the more results you get. . . . It’s up to you to set yourself up for success on the platform.”

-- How SC’s investors can profit most from my work --

* SC implements said design (cost: 4–6 programmer-weeks)
* SC spins-off the implementation ASAP (after the spin-off, some/much of SC’s match-facilitation would be “powered by” the NewCo)

Re: “spins-off”: Said innovation of mine is designed in part to turn users of the innovation into equity-crowdfunders (i.e., the innovation would make it easy for 1) SC to spin-off NewCo, 2) SC users to own part of NewCo).

Keywords re: “ASAP”: reward$ for SC users via (variants of) proven “growth hacks”; in particular, reward$ for jingles that increase use of said implementation and/or increase equity-crowdfunding of NewCo. #FirstSCRapNextSCJingles :-)

. . . Re: my design of a LinkedIn variant

My/our 1.0 implementation will feature:

* a market for the advertisement spaces on solo-blogger blogs (e.g., portfolio blogs that center on (links to) music tracks and/or podcast episodes)
* a virtual currency (cash transactions will be supported also)

Prices in this virtual currency will contain/reflect only truthful peer ratings of work samples. Ratings of this kind are a top predictor of work performance, according to a much-cited meta-analysis of 85 years of personnel-selection research (4441 citations as of April 27, 2018) [1]. Other top predictors of work performance are often unavailable (e.g., test results). So prices in the virtual currency will be ideal for ranking people within individual job/skill categories. These rankings will make it much easier for Jane Q. Upwardly-Mobile to identify others who (can) best complement her (ditto for John Q.).

. . . Name of my planned LinkedIn variant


Re: Adver-ties will facilitate ideal matches of audio and 1) listeners, 2) advertisers

Many/most of these matches will be facilitated by crowdsourced recommender systems. Certain prices in Adver-ties’s virtual currency (AVC) will facilitate this crowdsourcing. Other AVC prices will facilitate matches more directly (e.g., the prices will be inputs to recommenders). Importantly, many of these prices (both kinds) will derive from “hyperspecialization” made possible by Adver-ties.

-- Re: crowdsourced recommenders  --

From the 2009 article on titled “How the Netflix Prize Was Won”:

"[t]he contest’s goal [was] to improve the Netflix movie recommendation algorithm by 10 percent.

. . . [The] competition has proffered hard proof of a basic crowdsourcing concept: Better solutions come from unorganized people who are allowed to organize organically."

From the 2011 article in The Harvard Business Review titled “The Age of Hyperspecialization”:

"TopCoder chops its clients’ IT projects into bite-size chunks and offers them up to its worldwide community of freelance developers . . .

TopCoder developers are becoming increasingly specialized.

. . . Some have discovered a talent for putting together software components that others have written." [my emphasis]

From a 2013 interview of Paul Graham, co-founder of leading “startup accelerator” Y Combinator:

"Programming in the last 10 years is much more system administration. It’s largely installing things and piecing them together. You used to have libraries you’d have to call and stuff like that, but now you build your app by piecing together these big chunks of open source code that other people have written."

From Machine, Platform, Crowd:

"For the crowd, the counterpart is the core: the knowledge, processes, expertise, and capabilities that companies have built up internally and across their supply chains . . ."

From the article:

"[t]he most outlying approaches -- the ones farthest away from the mainstream way to solve a given problem-- proved most helpful towards the end of the contest . . ."

-- Re: AVC prices will facilitate crowdsourcing --

Certain prices will help employers hire crowdsourcing specialists. Other prices will help these specialists source from the crowd.

-- Re: AVC prices will be inputs to audio-recommenders --

Certain prices will quickly reflect/supply new information about audio (talent). The (too-)short story: Traders make markets “information-efficient”; Adver-ties will attract many traders, because using AVC to amass a track record of profitable trades will be an ideal way get certain jobs (e.g., media-planner/-buyer, talent scout).

-- Re: Adver-ties will advance hyperspecialization --

Activity in markets generates new kinds of knowledge (e.g., knowledge about new opportunities to hyperspecialize).

From Machine, Platform, Crowd:

-- More re: hyperspecialization will facilitate/advance crowdsourcing --

Hyperspecialties (can) include “manager of crowdsourcing the production of (audio) recommenders,” “developer of AI that helps managers of crowdsourcing,” etc.

Re: AVC prices will be inputs to crowdsourced recommender systems that match 1) audio talent seeking to work with other a-t, 2) a-t and employers of a-t

From 2016 book The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, by the founding executive editor of Wired magazine:

Over half the connections made on LinkedIn arise from their follower recommender . . .

Re: Adver-ties will equate to debugged BlogShares

From a 2003 article on

The latest sensation that’s grabbing the attention of netizens is BlogShares . . . an online stock market in which you get to speculate on the future of your favourite blogs. . . . Every player gets 500 BlogShare dollars upon signup.

. . . How you play BlogShares depends on what you want from it. For some, the objective is to get their blogs on the Top 100 Index.

. . . At the end of a three-week phase of beta testing, there were a staggering 40,000 listed blogs. Over 5000 active players carry out thousands of transactions every day . . .

The fatal flaw of BlogShares

The pricing mechanism of BlogShares was easy to game. From the article:

[Inbound] links are the assets that drive valuations.

. . . More re: the business case for Adver-ties

Bloggers will be able to parlay a high and/or fast-rising ad rate in AVC into cash via sales of other ad spaces, and via subscriptions (keywords: influencer marketing (IM), antidote to the epidemic of IM fraud).

-- End of excerpt --

Again, full details:

Thoughts? Questions?


Frank Ruscica

4 replies

The 2.0 version of the section above titled "Re: Adver-ties will advance hyperspecialization":

Activity in a market generates new kinds of knowledge. This knowledge typically increases specialization.

From Machine, Platform, Crowd:

From 2014 book Complexity: A Short Introduction:

"Niche formation through co-evolution

. . . When we look at realistic niches, whether they be market niches . . . we see a complicated recirculation of resources and signals [e.g., price signals] . . .

How did this complex network of interactions evolve?

The short answer is co-evolution through recombination of building blocks . . . Cascades of increasingly specialized agents result [my emphasis]. As is nicely described by Samuelson in his classic text Economics, there is a multiplier effect in cascades . . . The multiplier effect in a typical cascade may be 4 (or more), indicating that the initial payment has the effect of four separate injections of cash . . .

The multiplier effect that accompanies the re-use of resources in a cascade typically drives the occupants of a niche to increasing specialization."

From Machine, Platform, Crowd (my emphases):

The first person to clearly point out this benefit [i.e., new knowledge via activity in markets], and thus to become a kind of patron saint of the crowd, was the Austrian economist Friedrich Hayek in his 1945 article “The Uses of Knowledge in Society.”

. . . Hayek’s paper, which anticipated many of the ideas of what would coalesce into complexity theory later in the twentieth century . . .
Bonus motivation for SoundCloud-ers to act on my info: I emailed the members of SC's board who work at SC investor The Raine Group.

More bonus motivation for SoundCloud-ers to act on my info: I emailed many of SC's investors.

Re: my 5/14 email to SC's investors: