I have had an answer on a different Soundcloud thread that iTunes plays do NOT count towards Soundcloud plays i.e your total plays are Soundcloud stats PLUS the (unknown) itunes figures. This appears to be incorrect - I got a friend to press play on a few of my tracks on iTunes, then, sure enough, the Soundcloud stats on those tracks went up by 1. Simply put, I am of the opinion that Soundcloud play figure is pretty much a grand total. It is also clear that Soundcloud don't know their own platform. Getting help and answers to questions is also a chore. So take that for what it is.
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