Hello. I would like to promote my podcast. I am willing to spend a little money to test. I would like to target listeners of a specific podcast to begin, particularly the PodCast "It Can Happen Here".
How do I get started?
I have an online advertising background. I just need to know thinks like:
1) Media Specs (Do you need banners? size? Are there option to to an audio ad? etc)
2) Is there a self-serve platform where I can enter some budget and caps to begin media buying?
Does Soundcloud offer a Demand Side Platform for me to enter my campaign details?