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Podcasting with SoundCloud

Hosting your podcast on SoundCloud is a great way to reach your target audience, make new fans, interact with listeners, and keep the overheads low. A few simple steps can get you started and get your podcast into the world.

To encourage listeners to follow your SoundCloud profile and leave comments on your podcast, you should promote your SoundCloud URL in the introduction or credits of your podcast. That way, fans who discover your content via iTunes will know you’re on SoundCloud.

Set up an RSS feed for your SoundCloud podcast

You can reach new audiences for your podcast through distribution platforms like iTunes, Stitcher, and TuneIn by setting up an RSS feed of your podcast.

1. Create an account

This is very similar to setting up a regular SoundCloud account with one main difference: activating an RSS feed that will get your podcast out there.

If you haven’t yet created a SoundCloud account, go to SoundCloud:

  • Use an active email address to create an account

  • Use the name of your podcast for your profile Display Name

  • Check your inbox for a confirmation email to activate your account

2. Complete your profile information

Go to your profile and click the Edit button:

  • Upload a profile image that is at least 1400 x 1400 pixels

  • Add a description of your podcast to your profile's bio. This is important because the description will be used as your RSS feed's description

  • In the Your Links section, add links to your podcast website and any podcast social media accounts.

To optimize your profile further, refer to the Set up your profile page.

3. Adjust the content settings

On the Settings page, click the Content tab:

  • Choose a category for your podcast

  • Select the language of your podcast

  • Check the Contains explicit content box if your podcast contains what might be explicit content

  • Select the Upload default settings that you want. You can override these settings on the edit page of any track. If you intend to primarily upload podcasts, enable the RSS feed setting

Adjust more content settings (this is optional)

  • Custom feed title: Display a longer podcast title in your RSS feed. If you leave the custom feed title blank, your SoundCloud display name will be used

  • Custom author name: Add a byline to your podcast, such as "StartUp podcast by Gimlet Media" (if you are the Startup podcast produced by Gimlet Media). Your SoundCloud display name will be used if you leave the author name blank

  • If you are using a third-party stats-tracking service insert its URL in the Stats service prefix URL. If you are using Podtrac, enter http://www.podtrac.com/pts/redirect.mp3. If you're using Blubrry, log in to your dashboard and click the 'Getting Started' link in the Podcast Statistics section. Copy your Blubrry stats redirect URL from the Media Redirect URL box and paste it into the SoundCloud Stats service URL prefix field.

  • Email address displayed: Some podcast apps require an email address to be displayed in your RSS feed. This is where you enter yours

  • Add your first track to your RSS feed by uploading or editing an existing recording

  • On the Permissions tab, check the box next to where it says Include in RSS feed

Submit your SoundCloud podcast feed to other distribution platforms

Add your SoundCloud RSS feed to your social media networks:

  1. From the Content tab, copy your RSS feed URL.

  2. Submit your feed to Stitcher

  3. Submit your feed to TuneIn

  4. In iTunes, submit your podcast’s RSS feed URL to the iTunes store. If you don’t have iTunes installed, download and install it. Paste your RSS feed URL where it says Podcast Feed URL and follow the subsequent onscreen prompts

How to map SoundCloud information to iTunes directory fields

  1. SoundCloud profile image

  2. SoundCloud display name, or custom feed title

  3. SoundCloud display name (default), or custom author name

  4. SoundCloud profile description

  5. SoundCloud track title

  6. SoundCloud upload date

  7. SoundCloud track description

  8. SoundCloud profile URL (default) or the website address listed in the Your links section in Settings