The world (and especially me) need SoundCloud!!
I currently pay for my membership that I don't even use (I only listen online) because I love the product and know that I need to support it. Why can't you try more of a Wikipedia based model. To me the product is worth AT LEAST $50 a month. When I'm at work I need it, long live sets are my absolute favorite.
I hope what I am reading about looming financial failure isn't true and don't want the product altered by people that don't understand your market. I love ad free listening and your library of continuous 1hr+ sets is truly amazing.