I'm doing some research on traditional companies and modern online.
My colleague told me a great example is Soundcloud and Converse (as in the shoe and apparel maker). But when i go to both Soundcloud website and converse I can't see any linkage other than converse does have a account in soundcloud.
Any long time soundcloud folks know what is the relationship past and present between soundcloud and converse. Did converse start soundcloud? I'm not getting a clear picture of official websites and i'm curious what is the facts for my study.
hope there is someone knowledgable out there.