Using Promote on SoundCloud

Using Promote on SoundCloud

Using Promote on SoundCloud

Learn how to use the Promote on SoundCloud tool to start promoting your music to new fans and see more plays

When you drop an original track and set it up for monetization, you can immediately start promoting it to new fans and see more plays -- all at a budget that works for you. Learn how to set up a promotion and choose the right targeting so you can reach your priority audience, wherever they’re listening.

How to promote your SoundCloud tracks:

After you upload a new track or album on SoundCloud, it’s important to put in the work to make sure it gets heard. Here are some tips on getting started:

  • Make sure your metadata and genre tags are correct

The first tag should be the main genre, ideally taken from the genres shown in the dropdown menu. This helps SoundCloud’s algorithm correctly place your track in the right charts.

  • Use your SoundCloud tools to help your track gain momentum

Send your track to other creators and listeners via comments or DMs, get your friends and fans to repost and like it, and share your track to social media by using SoundCloud’s Instagram integration. Remember, SoundCloud works hard when you do too, so don’t just upload and hope to go viral – make it happen for yourself.

  • Promote your music with Promote on SoundCloud:

If you’re a SoundCloud Premier member, you have even more opportunities to promote your music on and off SoundCloud. Promote on SoundCloud is a self-service promotional tool that enables you to get your music in front of SoundCloud’s massive tastemaker community, increasing your exposure and driving more interactions with your listeners. Once you start monetizing a track, you can use Promote on SoundCloud to give that track a boost in plays and visibility.

Setting up a promotion is easy:

  1. Name your promotion

  2. Select one of your public, monetizing tracks

  3. Decide if you want to use Simple or Advanced targeting

  4. Pick a budget for how much you’d like to spend

  5. Select your start and end date for the promotion

  6. Choose the audience you want to reach

  7. Check availability and add to your cart

The result: your promoted track will be highly visible, at the top of your target audience’s homepage (on mobile) and stream (on mobile and desktop) giving listeners more opportunities to discover your music. Combine your Promote on SoundCloud results with your SoundCloud Stats to get a full view on how your promotion is working.

Promote on SoundCloud is a great way to get your monetizing tracks in front of new fans on SoundCloud and drive up those plays.

Getting on SoundCloud’s editorial playlists

If you are a SoundCloud Premier user, you can submit your tracks for placement consideration on SoundCloud’s editorial playlists like Drippin’ or Ear Candy. While we can’t guarantee placements, our editorial staff listens to everything submitted and also takes into account the promotional work you’re doing on your own.

After you sign up for SoundCloud Premier and start monetizing your first track, you’ll receive an email with a link to submit your music to SoundCloud’s editorial team. Remember to keep the link to yourself. The more submissions we get, the harder it is for your music to stand out.