At SoundCloud, discovery starts before the first stream. We combine human creativity and AI-powered discovery tools to surface new music, match artists with the right fans, and spark real momentum.

Musiio by SoundCloud supercharged this mission, enhancing how we connect creators with their audience and helping rightsholders spot what’s next.Whether it’s through our First Fans predictive algorithm, Buzzing playlists, or AI-tagging tech, we’re solving the “zero plays” problem, turning first uploads into real communities and lifelong fanbases. 

With Musiio by SoundCloud, our music discovery engine got a major upgrade. We automatically analyze, tag, and surface music using AI trained on sound, not popularity.

It detects patterns, genres, moods, and fan preferences - making it easier to find tracks that feel personal, fresh, and exciting. No bots. Just smarter discovery that brings the right music to the right listeners.

With the First Fans feature, Artist Pro members get their music recommended to 100 fans with similar taste, creating early traction and measurable impact from day one. Since launch, First Fans has delivered 7M+ personalized recommendations and helped artists grow faster than ever. 

We believe in authentic engagement over algorithms when it comes to music discovery. Whether you’re climbing the charts or landing on genre playlists, discovery on SoundCloud is powered by people to give artists a clear signal of what people care about.

The SoundCloud Music Intelligence Report isn’t just data–It’s a window into what’s next. We brought together engagement analytics with cultural and industry context to track how micro-genres, sounds, and scenes are evolving today and beyond. The report is a forecast of future hits, rising stars, and a look at how fandom turns into global movements.