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SoundCloud is back with its boldest merch drop yet. Launching today exclusively on the SoundCloud Store, the new CloudWear: Deep Cuts collection builds on last year’s Essentials line. This release marks a distinct creative evolution, designed to resonate with artists and fans who live and create at the intersection of music and culture.
Born from SoundCloud’s global community of creators and tastemakers, this merch is designed to turn digital presence into real-world connection. This limited-edition capsule, titled CloudWear: Deep Cuts, reimagines what it means to stream in the real world. Inspired by the early 2000s internet boom, digital decay, and late-night club culture, the collection blends retro-futuristic nostalgia with raw energy. The designs pull from glitch art, Y2K aesthetics, and the poetic distortion of online life. Each piece is made to live both online and off.
Highlights from the collection include:
- The Lo-Fi Tee: An elevated uniform for DJs, producers, and everyone in between. Y2K aesthetics emerge through the graphics while nodding to beat-making culture. It’s more than a fit–It’s a lifestyle
- The Chop + Screw Tee: a slowed-down tribute to Houston’s iconic remix culture and slab car aesthetics
- The Berlin Techno Long Sleeve: inspired by after-hours rave culture and SoundCloud’s Berlin roots
- Light Ambient Crew: a minimal piece turning sound waves into visual form
- A lineup of hats: from the Synthpop Snapback to the DnB Panel Hat, each reflecting electronic music’s evolution
- The One Take Jersey: Coming soon, our custom cut-and-sew piece built for the raw energy of live mixes, featuring a music crest, "ON REPEAT" detail, and angel number accents.
Inventory is limited and some items may not return. Shop now at the SoundCloud Store.
About SoundCloud
SoundCloud empowers artists, tastemakers and fans to connect and share through music. Founded in 2007, SoundCloud is a creator-first platform helping artists build and grow their careers by providing them with the most advanced tools, services, and resources.
With 400+ million tracks from 40+ million artists across 193 countries, SoundCloud is where emerging artists find their sound, hidden gems are discovered, and music culture is shaped in real time.
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