June 25, 2026 — DJ culture has always thrived on community. From underground scenes and local collectives to global movements, DJs have long been at the center of how fans discover new music, connect with one another, and shape what's next.
Today, SoundCloud and Twitch are launching SoundCloud Sessions, a new recurring collaboration designed to bring the energy of live experiences to more fans, helping DJs reach new audiences, increase their visibility, and connect with fans across both SoundCloud and Twitch.
Twitch is a leading destination for live music engagement, giving DJs the tools, framework, and audience interaction needed to connect with fans in real time. SoundCloud has long been the home of emerging music culture, helping creators build audiences, develop fan communities, and participate in the scenes shaping the future of music.
Together, SoundCloud Sessions creates a new pathway for DJ discovery by connecting Twitch's live music audience with the DJs and emerging scenes that call SoundCloud home.
"By coupling Twitch’s live digital stage with SoundCloud’s native discovery ecosystem, SoundCloud Sessions brings the energy of a live performance straight to the screen, equipping emerging DJs to scale their presence far beyond the physical room. We’re transforming raw, live moments into digital discovery, and building on the timeless foundation of DJ culture—which has always been about discovery, community, and what's next," said Eliah Seton, CEO of SoundCloud.
Connecting Live Experiences with Music Discovery
SoundCloud Sessions is built around a shared belief: the most powerful music experiences don't end when the livestream ends. Through SoundCloud Sessions, DJs from around the world will go live on Twitch, reaching audiences through Twitch's DJ Program and music community. Fans can discover creators in real time, engage directly with creators, and connect with communities built around shared musical interests.
Beyond the livestream, SoundCloud helps creators continue growing those relationships through discovery features like inclusion in SoundCloud’s Weekly Download and Dusk Till Dawn newsletters, editorial support, social amplification, and future opportunities across the SoundCloud ecosystem.
Together, SoundCloud and Twitch are creating new opportunities for DJs to be discovered, build community, and connect with fans:
- DJs connect with fans live on Twitch
- New listeners discover creators and scenes in real time
- Fans continue exploring creators and communities on SoundCloud
- Creators gain visibility through SoundCloud's editorial, social, and marketing ecosystem
- Top participants become eligible for additional promotional opportunities and future activations across both SoundCloud and Twitch
Supporting the Next Generation of DJ Culture
The partnership arrives at a moment when electronic music and community-driven scenes are experiencing significant momentum on SoundCloud. According to SoundCloud's latest Music Intelligence Report, electronic music remains one of the platform's fastest-growing genres globally, with a 39% increase in #DJset year over year, while scenes like hard techno and UK Garage continue to build passionate communities through direct creator-to-fan engagement.
As more fans seek interactive, community-driven music experiences, livestreaming is becoming an increasingly important way for creators to reach audiences beyond traditional venues and festivals. SoundCloud Sessions is designed to help creators turn those moments of discovery into deeper audience engagement and continued visibility.
A Shared Commitment to Creators
By combining Twitch's livestreaming with SoundCloud's discovery ecosystem, SoundCloud Sessions creates new opportunities for DJs to connect with fans, reach new audiences, and participate in the communities driving music culture forward.
