By Izzy Hory, Associate Product Marketing Manager

Starting the New Year with new launches to celebrate the artists and fans on our platform. Whether you’re creating or discovering, here’s what’s new this month.

Artist Toolbox on Web: The Place for All Things Creator

We’re introducing a new spot on web for creators to access tools, track feature credits, and get the most out of their Artist Plans—all from the homepage.

What’s New?

• For Artist Pro and Artist Creators: 
  
  • Easily view credit balances for features like our Recommendation Algorithm, Replace File, and Distribution.
  • Stay informed with clear refresh timelines and helpful details on how to use each one.
  • Quickly access insights on your audience, including top fans, comments, and more.
• For Free Creators: 
  
  • Discover the tools and features available to support your music career, with options to upgrade when you're ready to dial up your experience on SoundCloud.

‍Buzzing Playlists: The Discovery Hub for Creators and Listeners 

SoundCloud is dedicated to being a space where artists can have their music discovered and fans can experience new sounds first. With our Buzzing playlists across genres like Indie, Rock, Metal, Hip-Hop, Rap, R&B, and Electronic, we offer artists the chance to be featured and fans the opportunity to find their next favorite underground track.

‍For Artists: Get heard by true fans and A&Rs in your scene who are in tune with what’s trending in every genre.

‍For Fans: Find your next favorite artist based on what true music lovers are listening to, curated by real fans, not AI. 

‍Upload Multiple Tracks and Get Them Recommended Instantly. ‍

To help artists expand their reach, we've introduced the option for Artist and Artist Pro creators to opt into our recommendation algorithm while uploading multiple tracks. This feature allows artists to connect with fans who will love their music right away.

‍New Drops: Artist Merch

‍We’ve made it easier for artists to reward their die-hard supporters with exclusive merch drops. The SoundCloud Store allows artists to create and sell merch with no upfront costs, so fans can rep them wherever they go. 

Check out our January 2025 exclusive releases:

‍VNDETTA, a musician and producer from Denver, introduces his Beautiful Things t-shirt, featuring his new logos and the memorable "Beautiful things come from the darkest places" design, created by @noirone.um.

‍StaySolidRocky is a rapper, singer, and songwriter from Richmond, Virginia. He recently released three exclusive tees on our SoundCloud store, complementing the release of his song “Party Girl 2.”

Start the New Year with some exclusive swag on SoundCloud, created by your favorite artists.