Your music deserves a spot on every fan’s shelf —not just in their headphones.

Fandom is the foundation of an artist’s career. It's not just about having listeners—it's about building a community of supporters who are emotionally invested in an artist’s journey. For decades, vinyl has been a coveted format, allowing fans to connect with their favorite artists in a tangible way. Yet for most independent artists, producing vinyl has been financially and logistically out of reach—until now.

SoundCloud is partnering with elasticStage to break down these barriers, enabling Artist Pro artists, worldwide, to sell vinyl with no upfront cost, no minimum order requirement, and full control over their music.

Artist Pro users can join the waitlist today to start their vinyl journey. Once you’re on the list, we’ll notify you as soon as you’re approved to begin.*

Here’s How It Works:

• Create your vinyl release. Pick your tracks from SoundCloud, add credits, upload your artwork, and submit for review.
• Fans buy your record online. We’ll create a web page for your vinyl and list it for sale.
• We handle the rest. In partnership with elasticStage, we will release and ship** each record as orders come in—you get paid for every sale.

“Vinyl sales have surged over 300% since 2016, yet most independent artists have been excluded from this growth due to high manufacturing costs and logistical limitations,” states Eliah Seton, SoundCloud CEO. “At SoundCloud, we’re committed to helping artists thrive by providing new opportunities for connection and monetization. This partnership is another step toward ensuring that every artist—no matter where they are in their career—has the tools to build a sustainable career.”

With elasticStage’s innovative print-on-demand model, fans can purchase physical music instantly, and artists start earning from the first sale. No need to worry about paying for leftover stock: elasticStage’s on-demand model means we only produce what is ordered. And artists are paid for every sale.

“We created elasticStage’s on-demand vinyl technology to make physical music as accessible as streaming for artists and music fans everywhere, states Steve Rhodes, elasticStage CEO and Co-Founder. “Records have been bringing fans closer to their favourite artists for decades, but today’s modern music creators are now shut out of the vinyl market by high costs and outdated practices - our mission is to break down these barriers so musicians can sell vinyl with zero cost or risk. SoundCloud’s artist-centric platform is a perfect fit for us, and we’re thrilled to be collaborating with them to help independent artists connect with fans and build long-lasting music careers.”

The partnership launches with vinyl from artists including AM.RADIO, Blonde Maze, Diorvsyou, Kelcey Ayer, and Raina Simone.

Learn More & Join the Waitlist to Start Selling Vinyl Here.

*We’ll begin inviting users to create based on a few approval criteria, beginning with current Artist Pro users in good standing. More info here.

**elasticStage will handle all processing, shipping, and customer service requests. Shipping is available to over 90 countries.

About SoundCloud

SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 400+ million tracks from 40+ million artists, the future of music is SoundCloud.

About elasticStage

elasticStage is the world’s first on-demand vinyl and CD platform, allowing artists and labels to sell their entire catalogue with zero costs, zero risk, and no minimum orders. Releases are manufactured and shipped in weeks, with elasticStage handling production, fulfilment, customer service, and mechanical licensing. Based in London and shipping to over 90 countries, elasticStage removes the barriers to vinyl and CD, making physical music available to every artist at any stage of their career.