By Izzy Hory, Associate Product Marketing Manager

June brought the heat—and with it, a wave of new SoundCloud drops, features, and partnerships. Here’s everything to catch up on from this month.

Introducing Artist Storefront

We launched the Artist Storefront, a new feature designed to help artists turn listeners into loyal customers. With the Artist Storefront, artists can link to their products—merch, vinyl, tickets, and more—wherever they’re sold, directly on their track pages.

Available to Artist Pro members, this tool makes it easier than ever to promote and sell directly to fans—all from their SoundCloud track pages. It’s a powerful step toward turning creativity into a sustainable career and giving artists more control over their brand and business.

Music Discovery Was Never a Solo Activity 

Good people know great music, and that’s why SoundCloud introduced “Liked By,” a new feature that brings SoundCloud’s community to life by showing you what your friends, fellow fans, and favorite artists are loving. From searching for the perfect song to browsing new playlists, “Liked By” shows both listeners and creators which tracks have earned their community’s stamp of approval.

For fans, it’s a way to connect with the people they follow and discover what artists are inspired by today for tomorrow’s greatest hits. For artists, every like they drop is a chance to share their taste and turn listeners into lifelong fans. Whether it’s a friend who always puts you on to the right vibe, or an artist you follow for inspiration, Liked By lets you discover songs through the people you trust most - right where you’re already listening.

Take Your Library on the Road with CarPlay

From passenger princess to resident DJ, every car ride is an opportunity to set the mood and build a vibe. 

SoundCloud expanded access to Apple CarPlay for all users—no upgrade needed. Previously available only to Go, Go+, Artist, Artist Pro, and SoundCloud DJ subscribers, this update brings seamless, on-the-road listening to everyone.

Now, any listeners or artist can easily tap into their libraries, playlists, and liked tracks on the go—perfect for road trips, commutes, or even late-night snack runs.

Wu-Tang Clan x SoundCloud: “Warriors Two, Cooley High: Open Verse” Campaign

SoundCloud is proud to partner with the legendary Wu-Tang Clan and longtime DJ/producer Mathematics on an exclusive open verse campaign celebrating global hip-hop talent.

Following the release of ‘Black Samson, the Bastard Swordsman’ and the standout track “Warriors Two, Cooley High” featuring Method Man and Benny The Butcher, Mathematics is tapping into SoundCloud’s artist-first platform to find the next wave of lyrical storytellers.

With the instrumental now available exclusively through the SoundCloud Store, this campaign invites artists worldwide to channel the spirit of Wu-Tang and be heard. Top verses will be selected by Mathematics and Wu-Tang Clan and featured in an official playlist on Wu-Tang’s SoundCloud profile — only on SoundCloud.

New Benefit Drop: Level Up With Native Instruments

Earlier this month, SoundCloud expanded its benefits for users by partnering with Native Instruments, giving Artist and Artist Pro members access to professional-grade production tools.

• Artist members can receive 1 month free of NI 360 Essentials
• Artist Pro members can receive 1 month free of NI 360 Pro
  

To celebrate the launch, SoundCloud invited artists to create an original track using NI 360 tools for a chance to win exclusive gear and subscriptions designed to take their production to the next level.

The Prize:

• Native Instruments S61 MK3 Keyboard 
• 1-Year NI 360 Pro Subscription
• 1-Year SoundCloud Artist Pro Subscription

This partnership is part of SoundCloud’s ongoing commitment to empower artists with the tools, access, and opportunities they need to grow their careers.

‍Endless Music Discovery, Curated by Fan Favorites

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SoundCloud is spotlighting human curation over algorithms with a new wave of original playlists from creators like Cam Sullivan-Brown, Daymond, and Welcome to the Culture.

These playlists—Aux Therapy, Snappin On Calm, and Welcome to the Culture—offer listeners a direct line to the music shaping their favorite creators' worlds. It’s a fresh way to discover new tracks, handpicked by the voices leading today’s culture.